One of the things I said I would do last winter when I was writing about goals and planning was I would share the letters I write for fundraising with the NET cancer community in the hope those letters would help other groups besides Walking with Jane raise money to help their regional NET cancer programs.
What follows is my summer fundraising letter. By modifying one paragraph and the link in the last paragraph, you can use it with your NET cancer fundraising efforts. You have my permission to do so, as long as you use it for that purpose. I have avoided using headers and the like to make the job of using it as easy as possible.
The Letter
Dear friend,
Jane’s death haunts me. I still wake up in the middle of the night, reaching for her and finding nothing there but a pillow. I still hear the words her doctor said the day she was diagnosed. I still hear the hospitalist telling me there was nothing more to be done.
I still remember telling her we were letting her die because there was nothing left to try
Ten thousand people were diagnosed with NET cancer in the US the year my wife was diagnosed with that incurable and nasty form of the disease. Last year, 15,000 people got the same diagnosis.
We don’t know why the numbers have shot up so dramatically in the last five years. Part of it may be more doctors are aware of the disease than was the case then. Part of it may be the new methods we have to detect it. Or maybe something else is going on. We just don’t know.
And while we have new treatments coming online to ease the symptoms of this rare form of cancer, we are not significantly closer to a cure than we were five years ago. Every new thing we learn about it seems to further complicate the situation. I increasingly appreciate the adage among NET cancer doctors: “When you’ve seen one case of carcinoid/NETs you’ve seen one case.” Too often, what we learn from one patient does not translate well to another.
But neither I nor the doctors and researchers are giving up. There are too many patients—120,000 of them—who desperately need a cure. They want to see their children grow up, see them graduate from high school, go to college, get married and present them with grandchildren. They want to grow old with their spouses and celebrate all those anniversaries Jane and I didn’t get.
So, once again this year, I will take on the 26.2 miles of the BAA Boston Marathon course on September 27 as part of the Jimmy Fund Walk. As always, every penny I raise will go to carcinoid/NETs research at the Dana-Farber Cancer Institute.
I’m not a scientist. I’m not a doctor. I’m not a researcher. I’m a man who lost his wife—a man who doesn’t want others to go through what my wife went through—the insomnia, the flushing, the constant, endless diarrhea that is the lot of too many NET cancer patients. And I don’t want anyone to go through what I went through then—or what I go through now.
We need your help. Please give what you can. Help us kill NET cancer before it kills someone you love.
Sincerely,
Harry Proudfoot
Chairman, Walking with Jane
p.s. Even if you can’t give, please share this with people you know.
Listening to the WEEI/NESN Jimmy Fund Radio Telethon is something Jane and I did every year. We did what we could to support the Dana-Farber Cancer Institute through that fund regularly. We never thought either of us would need the very special services they provide cancer patients. Cancer did not, seemingly, run in our families. It was just the right thing to do.
…we still have work to do.
Then Jane’s sister was diagnosed with Stage 0 breast cancer. It was caught so early and dealt with so quickly locally that DFCI was never seriously considered. That was true, in part, because of the research DFCI and other major cancer centers had done. Then we discovered Jane’s NET cancer and DFCI became the medical center of our universe.
The fairy tale that isn’t one
It’s one thing to hear the patient stories over the course of these two days. It is something else to live in one of those stories. The dedication of the doctors and the courage of the patients sounds like something out of a Disney fairy tale.
Cancer did not, seemingly, run in our families.
Then you become a patient–or your spouse or your child does–and you discover just how special those doctors, nurses and support people really are. And you discover the deep reserves of courage you have and your spouse has and your children have. Human beings are amazing creatures when everything is on the line.
Doctors and nurses
I’ve walked people to the end of their lives more often than I like to think about. I’ve sat with too many people on the death watch, held too many hands in the final hours of life. I’ve met doctors who, even in those circumstances, were extraordinary. And I’ve met a few who needed serious sensitivity training.
Human beings are amazing creatures…
But I’ve never met a nurse who was not the soul of compassion at those moments. And I’ve never met a doctor at DFCI who was not just as compassionate and caring and dedicated as the best of nurses. At DFCI, even the people behind the desk making appointments went through the compassion line three or four times more than the rest of us.
Case in point
I’ve told the story of our first visit with Jen Chan several times: how she and Jane seemed to immediately hit it off; how she immediately set up an initial octreotide injection and scheduled an appointment with an onco-cardiologist before we left the exam room.
…I’ve never met a nurse who was not the soul of compassion…
And I’ve told how she called just after we got home that night to talk about ideas she’d had about ways to proceed since we left her office. But I’ve never put it in the context of what the rest of her day must have been like. Jane was not the only patient she saw that day. She saw at least 16 other patients–not all of them NET cancer patients, since she was not working exclusively on NETs at the time.
Odds against
And Jane’s case was not a typical NET cancer case. Jane’s cancer was more advanced than nearly any doctor had ever seen. Her lifestyle had kept her alive with a liver that should long since have killed her. Only a handful of patients lived long enough to develop the heart problems she had. Her cancer was so far advanced, DFCI had turned her down for a drug trial.
…she and Jane seemed to immediately hit it off…
And Jen had two small children waiting for her at home. I can see her tucking them in for the night before picking up the phone to talk to us–two people she had just met that afternoon. Even now, I am awestruck by the person she turned out to be–the kind of person who would put the turkey in the oven and come see Jane on Thanksgiving morning when she didn’t have to.
Skin in the game
People mistake me for a hero sometimes. They think I’m being modest when I say I’m not. The truth is, when someone we love is in trouble, the adrenaline kicks in and we do what we need to do. I see it in a former student whose son was diagnosed with brain cancer and whose wife is now fighting breast cancer. I hear it in the voices of the parents on the radio talking about their child’s cancer. And I hear it in the voices and actions of the patients it is my honor to work with.
…I am awestruck…
But all of us–patients, spouses, children, and patients–have enormous emotional skin in the game from the start. We are, literally and figuratively, fighting for our lives and the lives of those we love. My life and dreams ended the day Jane died. Every day since has been about trying to find new dreams–trying to find a new life–absent her presence.
Defining unconditional love
But when Jen came through that door on that September morning, she took us into her heart the way we took our students into ours on the first day of school. It was something neither Jane nor I expected. We’d dealt with doctors for years, knew–and-to a degree understood–the reason they often stood behind a professional distance: patients die–patients with cancer more often than others.
My life and dreams ended the day Jane died.
Since Jane’s death, I’ve met a number of Jen’s colleagues at DFCI. They are all cut from the same cloth Jen is. They care about their patients the way nurses do–with hearts left open to the cold reality of death. I write about the need for unconditional love even for strangers. They practice that love every day.
Jealousy and joy
Sometimes, it’s hard listening to these stories on the radio over the course of these two days. Part of me is jealous just as part of me rejoices about the progress and cures that have evolved over the 14 years since they launched this fundraiser. The stories of the husbands and wives who speak on the air together about successful treatments and what those treatments have meant to them make me cry.
They practice that love every day.
But I know the fight is far from over. There are still too many stories that end badly–so many stories that end in a graveyard–so many cancers we have no answer to. And I know we still have work to do.
There is exciting news on the NET cancer frontand Dana-Farber is on the cutting edge of that news. Ten days ago, Lexicon Pharmaceuticals released some results of the TELESTAR Phase 3 of telotristat etiprate. The trials of that drug, run by Matt Kulke and Jen Chan, were successful to the point FDA approval of the first new drug since 1999 for carcinoid syndrome seems likely sometime in 2016. You can read more about it at walkingwithjane.org/news.
My eyes are firmly on that prize.
The research that led to that drug doesnt happen without the effort of people like us raising the unrestricted money to fund it. And without the role we play, the resources for the next big breakthrough may not be there.
Raising the stakes
Telotristat is not a cure for carcinoid syndromeor for NET cancer. But it will mean a dramatic improvement in the quality of life for many patients. And it may help buy them time to take advantage of the next big thing when it comes.
There is exciting news on the NET cancer front…
But we need everyone to lace up their sneakers in the days ahead so that we can find a cure to this awful diseaseand I dont need to tell most of you how awful that disease is.
Reason to sign up today
We have just 45 days to go before Walk Sunday. So far, we have 19 people officially on the team. Thats just one-third of our goal for the Walk.
…we need everyone to lace up their sneakers…
Many of you have said you plan to sign up officially soon. If you sign up before tomorrow, August 14, at midnight, the Jimmy Fund will mail me your Walk T-shirt and I will deliver it to you, along with our team shirt for this year, before the Walk. Otherwise, you will have to stand in line on Walk Day to get the official shirt.
By the numbers
As of today, we have officially raised $17,020 against our goal of $80,000. I know of about another $9-10,000 that is not yet in the Jimmy Fund Walks coffers. I expect to raise another $3-7000 personally between now and then between a miniature golf tournament and my summer fundraising letter. And the next 45 days were huge a year ago for everyone, so I think we can get there.
…45 days to go…
But we cant without your help.
Landers tournament boost
A good chunk of the money we are waiting on is from the very successful Hank Landers Memorial Golf Tournament Jenaleigh Landers and her family organized on August 1. I thoroughly embarrassed myself with my lack of golf abilitybut also thoroughly enjoyed the day. Jenaleigh is still paying off the bills, but the basic estimate is well above last year, which was our biggest single day fundraiser of the year for 2014.
…I think we can get there.
Jenaleighs event is north of Boston. Id love to see us get additional tournaments west and south of the city next year. Let me know if you have an interest in doing one.
Ill be doing a booth at a craft fair in Somerset, MA August 22. If you are a crafter and would like me to sell some of your work as a fundraiser for your Walk, let me know and Ill come get it. Im trying to set up to be at another craft fair over Labor Day weekend.
Speaking of speaking
If you are doing a fundraiser of any kind for the Walk, let me know. If you have a group youd like me to talk to, let me know. If youd like to try to get either Jen or Matt to a fundraising event you are doing, let me know. Getting the word out about NET cancer is as important as raising money.
Ill be doing a booth at a craft fair…
Youll notice I am already thinking in terms of what we can do a year from now. Its increasingly clear I need to turn into a year-round fundraiser. Research is expensive.
The work we do
But more important is saving lives: giving patients better, longer lives with their spouses, children and grandchildren. Jane wasnt here for our 25th wedding anniversary last year. Our 26th is September 2. I know how horrible that day will be for me. I know how horrible it was to watch her die.
Research is expensive.
Were fighting so that others can have those anniversaries, birthdays and other milestones Jane and I will never have. My eyes are firmly on that prize. We need yours to be as well.
Here we are, entering the last week of July. The Marathon Walk is two months from tomorrow and my personal training is going well, but slowly. I’m trying to make sure I don’t make the mistake I made last year of training too hard too early. My right knee, which I injured last year, feels stronger every day. I’m climbing lots of stairs each day and it seems to like that.
Patients are counting on us.
As of today, we have 16 Walkers officially signed up and have raised $15,791. That’s good for seventh place among all Walk teams, but about $6000 behind sixth place.
Register now
We have a lot to do in the coming weeks if we are going to reach our goals of 80 Walkers and $80,000. If you are planning tho Walk with us but have not yet signed up, please do so today here. Remember, even if you can’t be physically here on September 27, you can be a virtual walker.
… we have 16 Walkers officially signed up…
The Hank Landers Memorial Golf Tournament next Saturday will certainly help our fundraising numbers. Jenaleigh Landers raised a bundle with that event last year and it sounds like it will be as successful this year. I’ll be there to demonstrate conclusively that I am among the worst golfers in the known universe. Registration for that event has closed, but we have two other major efforts coming up in August.
Walking with Jane will host the First Annual Walking with Jane Miniature Golf Tournament at the Caddy Shack in North Dartmouth, MA on August 27 from 4 p.m. to 9:30 p.m. All proceeds raised will go to NETwalkers Alliance. We will split that money up among team members who work on that event. Entry fees are $10 for adults and $6 for children under 12. You can register at here or by sending a check to Walking with Jane at P.O. Box 9721, Fall River, MA 02720 for the amount necessary to cover the fees for those in your group.
Bits and pieces
I’ll be working on finding sponsors for both the miniature golf tournament and our Walk t-shirts over the next few weeks, as well as drafting my summer fundraising letter.
I am a real neophyte when it comes to smart phones. For those of you who are not, the Walk has a fundraising App you may find useful. You can learn about it and download it here.
You can view and share the Walk Heroes online, including our own Jillian Emmons. You can also use this to help with your online fundraising letters and notes. And if you have fundraisers you’d like me to highlight–or need help with an issue, feel free to contact me with a comment here or a note to walkingwithjane@gmail.com.
Final thoughts
Each of us has a reason to want NET cancer dead. Together, we are helping create a powerful research team at DFCI with the resources to do that job. But we need all the help we can get to make that happen.
…help with your online fundraising letters and notes.
Please join us if you can–and donate if you can’t. Please recruit others to the cause. Patients are counting on us.
I know I’m in big trouble when my idea of a vacation is spending six weeks commuting back and forth to Boston every day to teach high school students the basics of journalism in a summer program run by the New England Center for Investigative Reporting. I know I’m in bigger trouble when that course starts less than 48 hours after walking through the night and into the morning at the Greater Fall River Relay for Life.
We are not a mindless cancer cell…
But it does create a break for me. I like driving. I like teaching. I like journalism. I like having a reason to get up and put on a suit and tie every day. I like having an excuse to go out for breakfast. I like having an excuse not to think about NET cancer for a few hours, even when it makes me feel a bit guilty about it when I think about it. I am completely aware that NET cancer patients and their family caregivers don’t get that opportunity.
Never far away
But over the last five years–we are coming up next month on the fifth anniversary of Jane’s diagnosis–there have been very few days that have not been filled with thoughts of cancer and the possibility and reality of death at its hands. And even as I teach this summer, thoughts of Jane are never far away. Neither are thoughts of all the patients I know who are fighting exactly what Jane went through.
I know I’m in big trouble…
Yesterday, we dropped off the deep-friers we used as part of our on-site Relay fundraiser the end of last month. The friend we borrowed them from, who has done much more than lend us equipment, said I really need some time on a tropical island beach sipping something alcoholic from a coconut with a little umbrella in it. She’s probably right. But for now, teaching journalism is the best I can do.
Relay impact
This year’s Relay may be the most intense, in some respects, we have ever done. Our clam cake and chowder fundraiser netted $1131.50–an increase from that effort alone of nearly $500 over last year. We put out 1200 zebra-themed luminaria in two massive herds around the track, accompanied by informational signage that told the NET cancer story.
…thoughts of Jane are never far away.
Those herds and signs led to many people coming by our site to learn more about NET cancer. And there was lots of conversation on the track about NET cancer among participants as a result. It’s safe to say the local cancer community knows far more about NET cancer now than most people do elsewhere.
Walking through the night
Unfortunately, we didn’t get the press coverage I had hoped for. That meant we had less impact than I would have liked. Still, it created a prototype I hope other teams elsewhere with a NET cancer focus can use in their local Relays to attract greater attention to carcinoid/NETs.
We put out 1200 zebra-themed luminaria…
There is something emotionally powerful about walking through the night, alone or with a small number of friends that is hard to explain to people who have not done so. By 2 a.m., only the serious walkers are left on the track. They are silent or speak in soft voices. The quality of both light and sound evolve through the night.
Birds in the night
The birds begin chirping about an hour-and-a-half before sunrise and somehow the night is not quite as dark when they do. It is really not darkest just before the dawn–at least not in early summer. And after a night of walking, the walls have come down and we have conversations that would not happen any other way.
There is something emotionally powerful about walking through the night…
Relay for Life teams are supposed to keep going through the night because cancer never sleeps–and, figuratively, we can never sleep either if we are going to find a cure. The long walk through the night is a symbol of our resolve to beat cancer–for ourselves and for those we love–no matter what the personal cost.
The fight goes on
But even the best of us need a break now and again. We are not a mindless cancer cell or a mindless tumor. We have minds that require sleep and recreation to function at their peak.
It is really not darkest just before the dawn…
So I will make a drive to Boston every day for six weeks to give my mind a break from cancer and a time to think on other things. Even a break is a part of the struggle.
As I write this, the Jimmy Fund Marathon Walk is 90 days away. So far, we have 16 registered walkers and have raised $12,500. That’s a long way from the $80,000 public goal we’ve set for this year—and an even further distance from the $100,000 goal several of us have talked about.
…every month needs to have plenty of effort…
My own fundraising is still lagging a bit behind last year. I’d hoped to be closing in on $10,000 by this point. But things are picking up, as they generally do at this point in the year.
A big donation
Robert Phelan and I presented a check for $3000 from SafeCo Insurance to the NET cancer program at DFCI earlier this month. That is part of the total above.
…we have 16 registered walkers…
You never know who will do what until you ask. Just talking to my dentist and his assistant may have netted us another four walkers from that office.
Raising awareness–and money
Last week was the Greater Fall River Relay for Life. While it has no connection to the Walk, it is one of my training milestones each year. And this year we tried to raise the level of awareness about NET cancer to a higher level by creating a massive zebra herd made of luminaria bags. Total, we created about 1200 bags, one for every ten people who died of NET cancer last year.
You never know who will do what until you ask.
We raised a total, so far, of $7776 for the American Cancer Society through the Relay, including close to $1400 at the event from sales of buttons and our clam cake and chowder concession. We managed to keep people on the track for just about every minute of the 18 hours of the event. Two of us walked nearly non-stop from about 11 a.m. until 6:30 a.m. on the night shift. Overall, the Relay has raised more than $210,000 for patient support and cancer research.
On the docket
We have four big fundraising events currently moving forward. Jillian Emmons, our Walk Hero, has done an online Norwex sales party, with her cut of the proceeds going to her Walk. Her friends, some of whom walk with our team and some of whom don’t, have organized similar parties to raise money either to support Jillian’s Walk or their own. If you’d like details, drop me an email and I’ll forward your name to Jillian. Or you can go here and drop her a note yourself.
…a massive zebra herd made of luminaria bags.
Jenaleigh Landers has set August 1 as the date for the Hank Landers Memorial Golf Tournament. Hank was her Dad, who died of NET cancer two years ago this month. The tournament will take place at the Bradford Country Club in Haverhill, MA. Tee time is 1 p.m. You can learn more about the tournament at https://www.facebook.com/events/980650735291973/
Players and sponsors
August 27 is the Walking with Jane Miniature Golf Open at Caddy Shack in Dartmouth, MA. I’ll put up a Facebook event page for this later in the week. Tournament entry fees are $10 for adults and $6 for children 12 and under. Caddy Shack is donating both the use of the course and whatever non-tournament players spend with them during the time of the tournament.
We have four big fundraising events currently…
If you know of a business that would like to sponsor our official NETwalkers Alliance team t-shirts for the day of the Marathon Walk, those are available again this year. Bronze sponsors pay $100 to get their business’s name on the back of the shirt. For $250 they get their business logo on the back of the shirt. For $500 or more, they get their logo on the front of the shirt. We already have three for the front of the shirt, one of which is a holdover from last year.
Bits and pieces
I must have all sponsor materials by August 15 so that I can get the shirt design finished and to the printer in time to get the shirts out before Walk Day.
If you know of a business…
Finally, a generous donor has offered to match all donations made to my Marathon Walk through June 30 at midnight. There is still about $400 left in that matching fund, so if you have not yet donated, this would be a good time to do so.
June has been a hectic month–and July is looking pretty busy as well. If we are going to kill this thing, every month needs to have plenty of effort put into it, whether by researchers or those of us trying to fund that research.
I’ve had an insane week that has put me so far behind on a number of things I may never catch up.
First, my apologies: I have a piece in hand for liver radio-embolization. I’d promised the writer to get it back to him with my edits close to two weeks ago. I just haven’t gotten there. The piece is coming–just not as soon as I’d like.
…my bottom line.
There is also a series on immunotherapy coming. I’ve, again, been too busy to write it and get it off to the doctor who has agreed to read it and make sure I don’t screw anything up. It is coming–just not quite yet. I want to be sure I get it right.
Life intervenes
Part of the problem is my father-in-law was admitted to the hospital again last weekend, one day before he was supposed to come home from rehab. He is doing better and is back in rehab as I write this, but it’s been a scary few days–and I’m not sure he is close to being out of the woods.
I want to be sure I get it right.
And then there’s the other fly in the ointment: I have been at work on our first long Form 990 EZ filing for Walking with Jane, Inc. For those of you not involved with running a foundation, we are required to file a form with the IRS every year in order to keep our tax exempt status. That is Form 990.
Living with the Form
That process, at the federal level, is insanely simple, until you raise more than $50,000 in a year. You file a postcard online that requires little more than your corporate ID number and a statement that you did not make more than $50,000. It takes about five minutes.
…it’s been a scary few days…
Unfortunately, the Commonwealth of Massachusetts requires you file one of the longer 990 forms if you go over $5,000, as well as a form of its own. That is significantly more complicated–and significantly more complicated than I anticipated. I now understand why our lawyer suggested we might want to think about an accountant.
Requirement makes sense
I understand why the Commonwealth requires the more complicated form. In fact, I wondered why the IRS didn’t require it as well. The detailed questions the form asks–and the records it requires one keep–make it pretty difficult for anyone short of a criminal genius to engage in fraud or embezzlement–at least I would think so.
That is significantly more complicated…
When time allows, I will post those completed forms on our About Us section of this website. I think it’s important that you see what kind of money comes through our door at this point–and where that money goes. It isn’t a huge amount–about $21,000 last year, if memory serves–actually passed through our hands.
I know it happens because I see on our stats page here that people clicked on a “giving” link to those organizations–but once you’ve gone to their site to make a donation, there is no paper trail here about what you gave them. And they have no idea that you arrived there from out site and made a particular donation–unless they have a better stats section than we do.
The point of the exercise
I can say with certainty that our Walking with Jane, Hank and Anne Jimmy Fund Walk team generated just under $67,000 for NET cancer research at DFCI in 2014, for example. I can also say, with certainty, that less than 20 percent of that money was ever held by Walking with Jane, Inc. I can also say with certainty that another $15,000 was donated last year directly to the Walking with Jane Fund at DFCI that I set up in the year after Jane’s death–and that none of that money ever was a part of Walking with Jane, Inc., for all that I know Walking with Jane inspired that amount to be donated.
I know it happens…
And it doesn’t bother me. When I started on this journey my only interest was in finding a way to cure carcinoid/NETs. Part of that is about raising awareness: you really can’t cure something if you don’t know it exists. Part of that is about research–and you can’t do research without a steady flow of money. If people want to give that money to Walking with Jane because they don’t want to get on someone else’s mailing list, that’s fine with me. If they want to give that money to some other group engaged in fighting carcinoid/NETs because of something they read here or hear me say somewhere, that’s fine with me, too.
The ultimate goal
So long as we find a cure, so long as this disease goes into the dustbin of history with small pox and polio, so long as we find ways to let people take the walks Jane and I will never get to take, I don’t care who gets the money or the credit. I just want this disease dead before it kills someone you love.
I try not to get political or controversial here–but today I can’t help myself.
…people will die every day from “rare” diseases…
I don’t care how you feel about Tom Brady and the New England Patriots. I don’t care how you feel about his suspension or the fine that has been levied against the team.
Tragically stupid
But some fans of the team have started a GoFundMe page to raise the money to pay the fine. Robert Kraft is a BILLIONAIRE! If the fine is not overturned on appeal, he has more than enough money to pay it. At his level of wealth, it’s chump-change.
I don’t care how you feel about Tom Brady…
Meanwhile, there are diseases in this country killing people every day that have to crawl on the ground, like the French peasants in Dickens’ Tale of Two Cities soaking up wine spilled in a dusty street, in order to find the money to support even the most basic research.
Cancer kills
Yesterday, we lost a NET cancer patient who founded one of the earliest online support groups for people with NET cancer. She’ll get an obituary–that her family will likely have to pay for–in the local paper and some notices on Facebook and elsewhere online. Outside the NET cancer community, no one will notice. She is one of the 34 people who died of NETs yesterday. She is one of the 12,000 people–mothers, fathers, sisters, brothers, wives and husbands–who will die from it this year–most after years of suffering real pain and real indignity.
… it’s chump-change.
Meanwhile, Tom Brady and the Patriots lead every newscast. Whatever pain and indignity they suffer, pales by comparison. They will pay their fines, sit out whatever number of games are ultimately required and move on. No one will die as a result.
Sad truths
I work every day to raise money and awareness about that disease. This week, I am doing Walking with Jane’s first Form 990 EZ. It is taking hours and is so depressing that I want to quit. Last year, we did multiple fundraisers and made multiple appeals. For all that effort, we raised barely $20,000.
…years of suffering real pain and real indignity.
Oh, we generated perhaps four times as much as that–money that never came through our door but went directly to the Dana-Farber Cancer Institute or the American Cancer Society’s Relay for Life. But even $100,000 is next to nothing when it comes to serious cancer research–where even a Phase I drug trial can be a $3 million enterprise.
The Patriots Challenge
NET cancer is not, of course, the only disease we ignore in this country: neurofibromatosis, cystic fibrosis, chordoma, pulmonary fibrosis, until last year, ALS–and we’ll see how long last year’s ice bucket challenge momentum continues–and dozens of others struggle against a tide of apathy and ignorance.
…even a Phase I drug trial can be a $3 million enterprise.
I have no doubt some Patriots fans will line up to pay off the $1 million fine. They’ll go back to their lives as though they’ve actually done something important in the world.
Real issues matter
Meanwhile, people will die every day from “rare” diseases like NET cancer, children will continue to go to school without breakfast–or even dinner the night before–veterans will continue to be denied treatment for injuries they got in service to this country. Thousands of other real injustices and real issues will be ignored or swept under whatever rugs are available.
…dozens of others struggle against a tide of apathy and ignorance.
But at least the New England Patriots won’t be out a million bucks.
(Editor’s Note: The sad part of this is I like Bob Kraft. He’s done a great deal to fight cancer and fund research. He’s not the problem. The half-witted fans who think this GoFundMe project is a good idea, are.)
I’ll start this month’s update with some exciting news: Our team will have its own Walk Hero this year.
Jillian raised almost $7000 last year.
Jillian Emmons, who serves as one of our NETwalkers Alliance co-captains, has been named as a Walk Hero–and as our team’s official Walk Hero partner. What that last bit means I am not 100 percent clear on, but given the small number of Walk Heroes—one for each mile—this is a singular honor for both Jillian and our team. I know you will all join me in congratulating Jillian on her appointment.
By the numbers
Our official numbers, as of this morning, have us at five Walkers officially signed up and $7,639 raised so far. That’s good for fourth place in the team standings. However, I have an additional $2,000 in donations from my latest direct mail campaign that have not yet been credited. That will not move us up in the standings—we trail third officially by about $2500—but it does keep us on the top page of the leader board. The top team has raised nearly $13,000. We’re closing in on $10,000.
…this is a singular honor for both Jillian and our team.
The standings, though, are less important than what we are trying to do for NET cancer research. Jillian’s becoming a Walk Hero creates a platform for raising awareness about NET cancer. Every new member we pick up is one more spokesperson who also helps raise awareness. Every event we hold is another opportunity to spread the message about this disease and what it does.
The personal touch
Sometime in the next two months, our local daily and weekly newspapers will run stories about my personal Marathon Walk effort. They’ll run a picture of me striding along on a training walk. But the important thing about those stories will have nothing to do with me. They will give me the opportunity to tell our NET cancer story to an audience that may not have heard it before. That chance to educate people about this vile disease is every bit as important as the money our events will raise.
Jillian’s becoming a Walk Hero creates a platform…
A few months ago, we received a check from Safeco Insurance because of the efforts of the people at W. T. Phelan in Belmont, MA last year. In the next few weeks, we will create a photo-op with Matt Kulke and others to formally present that $3000 check. We could just have submitted that check and moved on. But that presentation, again, gives us an opportunity to get the word out about NET cancer and carcinoid syndrome and the ongoing research the Dana-Farber Cancer Institute is doing in that area.
Create Walk opportunities
As you think about your next event, please also think about it in those terms. As I say all the time, if you need me to come talk at an event, I’ll be there unless I’m already promised somewhere else. I’m sure others on the team can make similar offers. But each of us has a NET cancer story to tell—and those stories matter.
We could just have submitted that check and moved on.
While many of you know something about Walking with Jane, the foundation I set up after my wife died, most of you only know the webpage and what we do with DFCI. In addition to that, among other things, we give scholarships at the school Jane and I taught at and at Bridgewater State University, where Jane did her undergraduate degree and some of her graduate work.
Activity ideas
This year’s recipient of the BSU scholarship is Devin Kenney—a double major in chemistry and biology, who is also pre-med. He and his brother run a small company that does reptile shows. He has offered to do a show for free for us as a fundraiser. I have no idea how to make that work, but if you do, I offer you his services. Just let me know what your plan is and I’ll put you in touch with him.
…each of us has a NET cancer story to tell…
We are also looking for t-shirt sponsors again this year. I’ll have a letter shortly I’ll send out to team members for soliciting those. Sponsor levels include: platinum for $1000—the company logo on the front of the shirt; gold for $500—the company name on the front of the shirt; silver for $250—the company logo on the back of the shirt; and bronze for $100—the company name on the back of the shirt.
Moving ahead
We already have two platinum levels from money donated last year after the shirts were printed—including Safeco Insurance—and four bronze sponsors from people who jumped the gun locally, knowing I was going to ask. You can start without my letter if you want, but I must have all sponsors in hand no later than August 15.
We are also looking for t-shirt sponsors…
Saturday, I was at a local craft fair. The weather was too nice, so we didn’t do very well, but we made a little money and we educated a few people. Next week, we will do a meat pie supper for Relay for Life and a yard and craft sale in early June for the same group. I’m working on a mini-golf tournament and a comedy show and another direct mail campaign for the Marathon Walk. And I’ll set up a booth at additional craft fairs over the course of the summer. I’m retired and widowed. I have way too much time and not enough to fill it with.
The learning process
But I’ve learned a lot about fundraising and NET cancer both along the way. I’ve learned to listen to what people are saying. I’ve learned that there are people who know how to do things I have no clue about—and if I ask them how to do it, they’ll be glad to help me figure it out. The people in the Walk office are more than willing to get you together with people who know how to run a golf tournament—or anything else—and you should use them as a resource when you can.
I have way too much time and not enough to fill it with.
And I’m always here. If I don’t know how, I’ll find you someone who does. And if no one does, we’ll figure it out together. You can always email me at walkingwithjane@gmail.com.
Facing the Walk challenge
Jillian raised almost $7000 last year. Virtually every idea she had was brand new to both of us. Some worked really well. Some crashed and burned. But the one thing I know about NET cancer patients is there is no quit in them. There’s no quit in their caregivers either.
…we’ll figure it out together.
So here are the three challenges for this month: 1.) If you are not signed up yet, get signed up; 2.) recruit at least one other person to join our team; 3.) Raise some money. With 144 days standing between us and the Walk, we just need to keep moving forward.